Essential Website Tips

Our Top Tips

Websites will always evolve.  Your digital footprint is just as important as your business on site. Market trend, competitors and customers are always changing just like your business.

  1. Make sure your website design is functional and user friendly for your customers. Avoid clutter on the Homepage.
  2. Ensure you have a click to call function and easy to navigate website, so it’s no trouble for your customer to find what they are looking for on your site.
  3. Ensure you have a call to actions on your Home page and converting pages of your site.
  4.  Show your testimonials on your site as well as the Google Review install.
  5. Create easy to read content.
  6. Optimize Headlines so they stand out and answer your customers problem.
  7. Install Live chat so your customer scan contact you in there moment of need.
  8. Your website should be a fully responsive design. This means your website should respond to all devices in the marketplace such as all mobile devices, tablets and desktops. Since 2015 Google has given fully responsive designed websites preference. Less people finding your site means less traffic to your 24 /7 online shopfront.
  9. Ensure you have your Google Profile set up. This is an online tool that allows managing how your business appears throughout google , and shows your business on google maps. Besides helping to get more visibility, it also has an impact on local search optimisation as the business information will be accurate and consistent
  10. Blogging is another great way to improve your indexing on Google. This is fantastic for Search Engine Optimisation. Please note if you decide to have a blog on your website you will need to keep the content current and up to date. The content needs to be original as Google has an algorithm that will negative rank you if it’s copied from another
  11. Ensure you images are optimized on your site or this can slow down the site speed. This is important as your customers are busy these days and dont have time to wait for your site to load. You can effectively lose a lot of business with a slow website.
  12. Set Up a Remarketing Campaign with Google Ads or Facebook. We can help you here, we are experts in remarketing.
  13. Ensure you invest in good hosting with 24/7 support and security. It’s worth paying more to avoid issues down the track.

What about SEO

Search Engine Optimisation (SEO) is the practice of increasing the number and quality of visitors to a website by improving rankings in the algorithmic search engine results.Research shows that websites on the first page of Google receive almost 95% of clicks, and studies show that results that appear higher up the page receive an increased click through rate (CTR), and more traffic.The algorithmic (‘natural’, ‘organic’, or ‘free’) search results are those that appear directly below the top pay-per-click adverts in Google, as highlighted below.There are also various other listings that can appear in the Google search results, such as map listings, videos, the knowledge graph and more. SEO can include improving visibility in these result sets as well. At KMS we can look after all your SEO requirements. If you would like a live consultation to test your website’s SEO give us a call on 0402051050.

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Online Marketing Solutions

Online marketing can be overwhelming as finding the right product for your business can be a complex timely process. We work with you to find the best product for your business. Online marketing can be both cost effective and can also have very quick results compared to traditional marketing such as print media.

Online marketing provides a global reach and can be customised to audiences, demographics and geographic locations. You can effectively market your product or service 24/7 and also track your results.

Products include various Google Ad campaigns , including display, shopping, search engine, Youtube, Social Media Marketing, content marketing, email marketing and more.

To find out more on how we can advise the best online marketing solution for your business book your free consultation.