Want to drive more sales to your business ?
With online marketing, businesses have the capability to connect to an extensive target audience over numerous platforms. This includes text ads, videos, and digital displays, all of which are available in various sizes and formats. Moreover, businesses are able to allocate their expenses according to specific goals such as website visits, phone call requests, and leads. Ultimately, in order to succeed in online marketing, organizations must effectively execute a variety of strategies such as keyword optimization, search engine optimization, paid advertisement, and social media presence.
Types of Online Campaigns
Google Ads – Search Campaign
These Ads appear in a Google search or Google search partners sites when your customers are searching for products are services online. The objective of this style of campaign type is to increase sales, leads, and traffic to your website.
Smart Campaigns
Show your Ads on Search, Youtube, Gmail and other Google partner websites. Reach potential customers at the right moment when they are searching for your product or service.
Smart Campaigns
Video
This is a great way to encourage people to take action after your video plays. A compelling call to action will bring interested people to your site. Great for Sales, leads, Website traffic, Brand Awareness, and brand consideration
Display Ads
This is known as the Google Display network. These are the type of image ads/videos that appear on apps, youtube and websites in relation to audience targeting, topics, demographics and keywords.
Display Ads
Shopping Ads
Get clicks to your e-commerce website from people who are likely to buy your product. Displayed on a google search page above Google Ads.
What are your Campaign Goals?
Sales
Google Ads
Performance Max
Display Ad
Video – Youtube
Leads
Google Search Ads
Performance Max
Display Ads
Video Ads
Website Traffic
Google Search Ads
Display
Performance Max campaigns
Video
Product and Brand Consideration
Display
Video
Brand Awareness and Reach
Display
Video
*Google Merchant Centre is required FOR shopping Ads