Online marketing has many benefits.
It allows you to reach a very broad targeted audience on multiple devices. There is lots of flexibility in different ad formats and sizes including text ads, video , and digital display.
Online marketing strategies ties your spend to a specific business goal like website traffic, click to call and leads to your business. Online marketing has a few key components that need to be implemented to be successful. Keyword strategies, Search engine optimization, paid online advertising strategies and social media strategies.
*Please note there is a set up fee for all products*
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Types of Online Campaigns
Google Ads – Search
These Ads appear in a Google search or Google search partners sites when your customers are searching for products are services online. The objective of this style of campaign type is to increase sales, leads, and traffic to your website.
Video
This is a great way to encourage people to take action after your video plays. A compelling call to action will bring interested people to your site. Great for Sales, leads, Website traffic, Brand Awareness, and brand consideration
Video
Display Ads
This is known as the Google Display network. You can Show a compelling digital creative with images or video across the WEB and optimize your campaign through targeting, interests and geographic locations. These are the type of image ads/videos that appear on apps, youtube and websites in relation to audience targeting, topics, demographics and keywords.
Shopping Ads
Get clicks to your e-commerce website from people who are likely to buy your product. Displayed on a google search page above Google Ads.
Shopping Ads
What are your Campaign Goals?
Sales
Google Ads
Display
*Shopping Ads
Video
Leads
Google Ads
Display
*Shopping
Video
Website Traffic
Google Ads
Display
*Shopping
Video
Product and Brand Consideration
Display
Video
Brand Awareness and Reach
Display
Video
*Google Merchant Centre is required FOR shopping Ads
Display Ads can also include Gmail Campaigns