Our Top Tips
Websites will always be adapting and transforming to the demands of the market. It is just as important to pay attention to your digital footprint as it is to maintain your business onsite. It is essential to stay up to date with trends, competitors and customers – since your business will need to stay competitive.
When it comes to website design, it is important to make sure that it is functional and user friendly for customers. Clutter on the Homepage should be avoided. Your website should have a click-to-call function and easy-to-navigate layout, making it effortless for customers to find what they need. Include call-to-actions on your Home page and other converting pages to maximize conversion. Showcase testimonials on the site, and consider installing a Google Review feature.
Your content should be easy to read, with eye-catching headlines that solve customer problems. Consider installing a live chat so that customers can contact you in the moment. Your website should be responsive, making sure to be compatible with all mobile devices, tablets, and desktops.
A responsive design is essential since Google has been prioritizing these types of websites since 2015. Poor visibility could lead to a decrease in traffic to your online store. Setting up your Google Profile is also important, as it will help to optimize local search and will display your business information consistently.
Blogging is also great for search engine optimization, though the content must be kept up-to-date and original to avoid negative ranking.
Additionally, images on the site should be optimized to avoid a slow loading speed – which can discourage customers who don’t have the time to wait. You can consider setting up a remarketing campaign with Google Ads or Facebook for a better marketing approach.
Investing in good hosting with 24/7 support and security will also help to avoid issues in the future.