Social Media Shifts and Trends
Social media will continue to play a central role in marketing strategies for small businesses in 2025. However, platforms and trends are shifting, and it’s essential to stay agile to maintain your brand presence.
- Short-Form Video: TikTok, Instagram Reels, and YouTube Shorts are still dominating the social media space. In 2025, the emphasis on short, engaging video content will only grow. If you’re not already posting video, now’s the time to start. These videos don’t need to be high-budget productions—authentic, behind-the-scenes content or product demonstrations work wonders.
- Social Commerce: Instagram and Facebook shops continue to evolve, allowing users to purchase products directly through the platforms. Make sure your business is taking advantage of these built-in shopping features.
- Emerging Platforms: Keep an eye on newer platforms like Threads, or other niche social media apps. Sometimes, early adoption of a platform can give your small business a significant advantage by getting in front of fresh audiences.
Needing help with your Social Media Marketing.. Get in touch with us. Book your free consultation today.