Essential Website Tips

Our Top Tips

Websites will always be adapting and transforming to the demands of the market. It is just as important to pay attention to your digital footprint as it is to maintain your business onsite. It is essential to stay up to date with trends, competitors and customers – since your business will need to stay competitive.

When it comes to website design, it is important to make sure that it is functional and user friendly for customers. Clutter on the Homepage should be avoided. Your website should have a click-to-call function and easy-to-navigate layout, making it effortless for customers to find what they need. Include call-to-actions on your Home page and other converting pages to maximize conversion. Showcase testimonials on the site, and consider installing a Google Review feature.

Your content should be easy to read, with eye-catching headlines that solve customer problems. Consider installing a live chat so that customers can contact you in the moment. Your website should be responsive, making sure to be compatible with all mobile devices, tablets, and desktops.

A responsive design is essential since Google has been prioritizing these types of websites since 2015. Poor visibility could lead to a decrease in traffic to your online store. Setting up your Google Profile is also important, as it will help to optimize local search and will display your business information consistently.

Blogging is also great for search engine optimization, though the content must be kept up-to-date and original to avoid negative ranking.

Additionally, images on the site should be optimized to avoid a slow loading speed – which can discourage customers who don’t have the time to wait. You can consider setting up a remarketing campaign with Google Ads or Facebook for a better marketing approach.

Investing in good hosting with 24/7 support and security will also help to avoid issues in the future.

Michael Anthony

Lisa and her team are absolute gems when it comes to the marketing and website needs for my business. She built a great website from scratch for us and has managed to get so much traction to the site and also a HUGE improvement on our visibility across the internet and search engines. Lisa is amazing to work with, very accomodating, friendly and professional. She has helped us to understand our marketing needs to achieve our goals and works hard to get the results!

Trish Carter

I have been working with Lisa for some years now and have seen the difference Lisa has made to our business. Lisa spent the time to understand our audiology industry. Easy to communicate with and always available. Being a small hearing provider business we rely on good marketing at an affordable price. I would recommend knockout marketing to all small business particularly audiology.

Admin AustStar

What a godsend Lisa has been throughout the last 18 months? Not only are we continuing to deal with the pandemic, the uncertainty and lockdowns, we moved our business after 29 years. What were we thinking?? Well, I was confident because we had Lisa by our side , making sure our online presence flowed throughout the uncertainty and the business transition. Not only does Lisa maintain all our current marketing portfolio, she is constantly coming up with new avenues of advertising to help us keep connected with the community and maintain or increase our market share, always conscientiously staying within our budget.

Mary Anthony

Thanks Lisa for all your hard work in the last 12 months. Lisa was employed by us as our marketing guru and took over our entire marketing portfolio. She has been attentive to our needs and requests and worked hand in hand with us to bring our marketing campaigns up to optimum performance while saving us money. This has been confirmed by our increase in turnover over the last 12 months. Give Knockout Marketing Solutions a try, you will not be disappointed.

Debbie Kemp

For anyone with a Small to Medium size business you have to get in touch with Knockout Marketing Solutions. Lisa has grown our online and social media exposure to levels we never thought we could reach. Lisa is honest, works within your budget and suggests ways to make the budget be more effective in reaching out to the maximum audience. Always answers your calls and her communication is 10/10. Do not wait give her a call.

aaron mcd

happy professional service. simply explained marketing plan with web page building and hosting. your one stop person to arrange or modify you online presence. very happy with service and budget expectations. catfish, watermelon, chihuahua, cantelope, moist. hahaha

Donna Stone

A coaching client of mine chose Knockout Marketing Solutions for their website and marketing and I must say that I was very impressed with the outcome. All along the way, Lisa has listened to my client and their needs. All communication was professional and timely. The process was relatively easy and the results look great. Already my client is seeing quality leads come in their door - definitely a great outcome for them.

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